![]() We democratize advanced media for small-to-medium businesses. To watch the entire segment, click on the video.įor more information, contact Circulus Digital Media directly by email or visit the website.Ĭirculus Digital Media is the market leader in local advertising. “Make sure you have Google Analytics for your site.” “Don’t guess about what’s working on your site, what’s driving business results for your business,” Spade said. Google Analytics has the power to track site traffic across multiple devices in a more efficient way. If the business is using Google Analytics 4, then only a number will appear. If the business is using Universal Analytics, then “UA” and a number will appear in the drop-down. There will be a number underneath the business’ name. If a marketer has an account, they should click on the top left corner, then click the business name, and a drop-down will appear. Site analytics can tell marketers and business owners what is happening on their site, how it impacts their business, who is coming to the site, and where those viewers are coming from. Nelson Spade, the general manager of WISH-TV’s sister company, Circulus Digital Media, said Google is transitioning away from Universal Analytics and implementing Google Analytics 4 starting July 1. With a fast approaching deadline, a big change is coming for marketers who own or operate a website. INDIANAPOLIS (WISH) - Business owners and marketers face several daily challenges centered on how their business is presented, seen, and marketed to their customers.
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